As recreational running became widespread in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the era's designs would be considered too simple by today's standards, that decade stands out as the moment when running shoes truly became unique. The New Balance 327 sheds new light on the 70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook. With an angular rework of the tried-and-true wedge silhouette, an asymmetrically applied "N" logo, and a trail-inspired wraparound lug outsole, the 327 provides nothing less than a complete reimagining of our running heritage.
