As recreational running gained popularity in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the designs of the era would be considered too simple by today's standards, that decade stands out as the moment when running shoes truly came into their own. The New Balance 327 sheds new light on the 70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook. With an angular reworking of the tried-and-true wedge silhouette, an asymmetrically applied "N" branding, and a wraparound, trail-inspired lug outsole, the 327 provides nothing less than a complete reimagining of our running heritage.
